Nintendo Now Anchor Exhibitor at the New E for All Expo

IDG World Expo announced today that Nintendo of America has signed on as an anchor exhibitor for the new Entertainment for All (E for All) Expo to take place at the Los Angeles Convention Center on October 18-21, 2007. Nintendo leads an A-list of game companies signing on for the show which is rapidly shaping up to be a premier event in interactive entertainment.

E for All is the equivalent of E3 (Electronic Entertainment Expo) but for devout video game fans as well, not just developers, manufacturers, and the press. The expo was born from the huge demand of consumers to try new games before they are released to the stores. Event organizers are anticipating the event will cause an early and successful holiday shopping season for the entire industry.

“The E for All Expo supports Nintendo’s mission to reach as many types of consumers as possible to expand the world of video games to new audiences,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Our Wii and Nintendo DS systems are all about gaming for the masses, and the E for All Expo will give consumers a chance to try out the hottest new Nintendo video games.”

“Nintendo’s early involvement in E for All demonstrates the importance of a broad consumer-focused event for this industry,” says Mary Dolaher, executive vice president of IDG World Expo. “E for All has been shaped from the ground up with all gamers in mind, and Nintendo has proven its commitment to embracing the spectrum of gamers, as we’ve seen with their launch of the Wii. In addition to being our flagship exhibitor, Nintendo of America Executive Vice President of Operations Don James has agreed to serve on our Exhibitor Advisory Board. I couldn’t ask for a more universally respected colleague in this new venture.”

E for All Expo will offer consumers the opportunity to test-drive the latest in games and gadgetry, as well as purchase products they enjoyed over the course of the 4-day event at on-site retail facilities. Additional attractions are in the works, including high-profile videogame tournaments; job fair/networking opportunities; and the acclaimed Video Games Live concert. In addition to the Expo at the Los Angeles Convention Center, the event will take advantage of soon-to-be-expanded LA Live/NOKIA Theatre area directly adjacent.

E for All Expo has been endorsed by the Entertainment Software Association (ESA), the U.S. association exclusively dedicated to serving the business and public affairs needs of companies that publish video and computer games for video game consoles, personal computers, and the Internet. ESA members collectively account for more than 90 percent of the $7 billion in entertainment software sold in the U.S. in 2005, and billions more in export sales of U.S.-made entertainment software.

For more information about E for All Expo or to register for updates about the event, please visit www.eforallexpo.com. Companies interested in learning more about exhibit opportunities, please contact Richard Kazarian at (508) 424-4828, or email richard_kazarian@idg.com.

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